Tifon TVC
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Client
Artificial
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Date
10-10-2019
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Project link
PROJECT DESCRIPTION
- Role: 3D Generalist / Motion Graphics Artist
- Core Stack: Maya (MASH), Redshift
- Main Focus: Asset Creation, Procedural Set Dressing and Animation, Shading, Lookdev
A 30-second live TV commercial project utilizing a Maya and Redshift workflow.
My role combined traditional 3D generalist tasks with technical motion graphics, leveraging Maya’s MASH toolset to handle complex,
procedural set dressing and dynamic environment animations alongside traditional hand-keyed animation.
MY TASKS
- Asset Modeling, Shading, Lookdev: I modeled various production assets within Maya and authored high-quality material networks inside Redshift, establishing the final visual style and realistic surface behaviors.
- Procedural Set Dressing and Animation (MASH): I utilized Maya MASH to procedurally distribute and dress the digital sets, generating complex, synchronized environment animations where assets dynamically assembled and reacted in motion.
- Hand-Keyed Animation: I executed traditional hand-keyed animation for specific hero elements in the scene, ensuring precise timing, organic movement, and seamless integration with the procedural MASH layouts.