OTP Persely
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Client
OTP Bank Magyarország | Commercial
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Date
09-09-2023
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Project link
- Role: VFX Generalist / Pipeline TD | Ionart Studios
- Core Stack: Houdini (Solaris/Karma), Nuke, ACES Color Management, Camera Tracking, Editorial and Delivery
- Main Focus: End-to-End Color Pipeline, 3D Camera Tracking, Rendering and Technical Layers, Multi-Format Mastering and Client Communicatio
This project was a live-action television commercial for a banking client, featuring an animated 3D character integrated seamlessly into the real-world footage.
Given the fast-paced nature and high quality standards of commercial production, I acted as a core VFX Generalist,
handling the pipeline from initial plate ingest to the final multi-format delivery.
I established a strict ACES color workflow, tracked the live-action plates, set up the technical render layers,
and managed the final conform for various broadcast and social media formats.
I also actively participated in technical communication with the client throughout the production.
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End-to-End Color Management (ACES):
I was responsible for ingesting the live-action plates into an ACES workspace to ensure linear, accurate lighting reproduction for the 3D character integration.
I also managed the final color transformation pipeline, accurately applying the project's creative LUTs to match the required delivery standards. - 3D Camera Tracking and Matchmove: I performed the 3D tracking for the live-action shots, reconstructing precise virtual cameras and scene geometry so that the animated character perfectly locked to the physical environment and the main actor.
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Lighting, Rendering and Technical AOVs:
Using Solaris/Karma, I managed the lighting adjustments and generated the necessary render passes.
I provided the compositing team with clean, optimized technical layers and utility AOVs to ensure smooth integration and proper shadow/reflection blending on the practical sets. - Editorial Conform and Social Media Mastering: I handled the final edit and formatting for the campaign, rendering and mastering the commercial into multiple aspect ratios and technical delivery formats tailored for television broadcast and various social media platforms.
- Client Communication I assisted in client-facing communication, translating feedback into technical action points and presenting intermediate progress versions to ensure the final output aligned with the client’s expectations.